Industry veteran Stephen Hall has closed down his TVC company, Ozpan Productions and started Carnival Films, a company with a Australia’s only purpose-built facility to shoot the ever-tedious but oh-so-important product shots. The good thing is – a hamburger doesn’t need a 3rd AD to keep it happy.
Flickerfest puts out its annual call to local and international filmmakers. International deadline - Friday 12th September. Australian - Friday 29th August. In other words - Not long folks!
Day 3 of the Olympics, and already one commentator is driven to a rant about the state of the nation as revealed by the advertising. Fortunately with a sense of humour.
BBC Motion Gallery, the archive sales division of BBC Worldwide, has signed a five year, global distribution deal with the International Tennis Federation. The deal covers the Davis Cup, the Fed Cup and the Hopman Cup. Plock!
A study of 400 parents has found that 90% want tighter restrictions on junk food advertising. [They would also like to see more police, more teachers, and lower costs of childcare, but they weren't asked in this survey. Motherhood statements do make good headlines, though].
To get international brand recognition as an airline, sponsorship beats advertising, which is great for revheads but horrible for high budget TVC mavens.
Yes! It's a tourism campaign for the long haul. Some more details emerge on the ad of the movie of the country, in the story that has more 'revelations' than Stuart sobering up somewhere north of what would eventually be Tenant Creek.
Deepend has won the bidding to be the digital agency for Unilever’s largest brand, Continental; and will also take over the online presence for Bertolli.
3D TV is likely to remain in the realm of in-store advertising for some time, according to its promoters, because of the cost of the unit - not to mention production.
Telstra and Prime Digital Media have launched a new technology – 3D TV on a flat panel plasma display, which they intend to offer for point of sale advertising. The media release came in late, so here it is in it’s raw form.
Bazmark will create the next Tourism Australia branding program. Since he waxed amazingly lyrical about his romantic, spiritually inspiring experiences under the stars deep in the desert, capital city tourism operators are probably having secret conniptions.
Red Bee Media was given the job of getting people excited about the Olympics, and came up with a promo film called Seats. Vive un claquoir! Which we hope doesn't end up with prendre une claque à qqchose. The film does not feature un claque, as that would be tasteless. Apologies for the French.
The company that claims its motto is "don't be evil" has had an evil plan exposed. Called Automatic Matching, the program would force advertisers to spend money on keywords they had not targeted.
Baz Luhrman's Tourism Australia advertisement, starring Nicole Kidman and Hugh Jackman, is due to be launched tomorrow. Please god, it is better than the last TA effort.
